Our brand guidelines
Our Brand
How we represent ourselves is important to us both online and in print. Used correctly, our branding helps reinforce our message and build awareness of who we are and what we do. Used incorrectly and it can cause confusion and often give incorrect information.
Our guidelines and logos below will allow you to use the correct branding across a range of media, creating impactful and on brand materials. If you need any further help or guidance, or simply to double check something is correct, please get in touch at marketing@royalvoluntaryservice.org.uk and we'll be happy to help.
Brand Guidelines
Click on the links below to download our guidelines.
Photography Guidelines
Tone of Voice Guidelines
Brand Guidelines
Photography Guidelines
Tone of Voice Guidelines
Core Colours
Colour plays a key role in how people perceive and connect with our brand. It aids instant recognition, it ties our multi channel communications together and helps guide attention. Core colours are reserved for primary communication materials, such as pullup banners, leaflets, and website banners, ensuring a strong and consistent brand presence. The colour palette is a critical component of our brand. It should be followed and used consistently across all materials.
Secondary Colours
Secondary colours introduce flexibility and variation, used across social media feeds and in supporting areas like the section beneath the hero banner on the website.
