Prudential UK

Prudential logo Royal Voluntary Service is partnering with Prudential UK on projects and campaigns to encourage older people across the UK to stay active, engaged and connected to their community.

One in eight (12 per cent) over 60s said they don’t take part in any activities, with a lack of mobility (33 per cent), not wanting to go somewhere where they didn’t know anyone (20 per cent) and activity costs (13 per cent) cited as some of the biggest barriers for older people across the country.

Together, we launched First Time for Everything - giving older people the opportunity to try something new locally for free. Activities included exercise classes, basic camera skills classes, yoga and dance.

In January 2018, we collaborated again on Bring People Together a programme that inspires a commitment to voluntary service and grow a network of clubs for older people across Great Britain – led by volunteers aged 50+.

Bring People Together mobiises the public to step forward and volunteer in their community by inviting them to start a new activity club or group. From social activities and hobby classes to running a lunch club or providing companionship to older people in their homes, the programme wants to put their talents and life experience to valuable use by encouraging them to come forward. The programme initially targetted six areas: Manchester, London, Glasgow, Stirling, Reading and North Wales before rolling out in another five further areas; Kent (Tonbridge), Leicester, Northumberland (Newcastle), Gloucestershire and Norfolk (Norwich) in June 2018.

Bring People Together is supported by a multi-channel creative campaign including; national and regional media relations and outdoor, digital and press advertising in select locations.

Bring People Together
Watch some of our First Time for Everything events at our centres in Banbury, Oxfordshire and Stoke-on-Trent, Staffordshire in our film below.

With the shared aims of reducing loneliness and enhancing the lives of older people, both organisations have also worked together to produce a film in support of the Jo Cox Commission on Loneliness. The film follows three older men who have all faced loneliness and conquered it by building networks and connections through the support of their communities:

"We are delighted to be partnering with Royal Voluntary Service on First Time for Everything & Bring People Together. Staying connected with people and learning new skills are key ways we can all age well. Our programme provides more opportunities for older people to do just that and help them get the most out of life."

Jillian Lobban, Director of Regulatory and Legacy Projects, Prudential UK
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